Book writing services
Business book writing services built on guided interviews
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Business book writing services turn a professional's expertise into a finished manuscript, and the interview-based kind lets you talk through your book instead of typing it.
At Big Impact Books, the manuscript is developed through guided interviews. You talk through each chapter, and the team pieces those conversations into a book in your voice. The process is designed to take about one hour a week, which is why CEOs, attorneys and business owners with full calendars choose it.
How do business book writing services work?
Most business book writing services follow one of three models. A book coach guides you while you write. A ghostwriter drafts the book for you. An interview-based service records your thinking in conversation and develops it into chapters. Big Impact Books uses the third model, because busy experts often explain their ideas better out loud than on a blank page.
What is interview-based book writing?
Interview-based book writing is a way of creating a manuscript in which the author speaks and a team writes. At Big Impact Books, an author meets for a guided interview each week and talks through one part of the book: the ideas, client stories, methods and opinions that belong in that chapter. The team then organizes and develops that material into written chapters.
The difference from ghostwriting is ownership of the material. Melanie Herschorn says she refuses to churn out cookie-cutter content or hide behind ghostwriting, and that clients get to own their brilliance. Because every chapter starts from your own words, your phrasing and point of view shape the book.
The guided interview process, step by step
Step 1: Plan the book
Settle your reader, goal and core message, the same items on a book planning checklist.Step 2: Talk through one chapter at a time
Each weekly guided interview covers a part of the book, so the work arrives in manageable pieces.Step 3: Let the team piece it together
The Big Impact Books team develops your spoken material into organized chapters.Step 4: Publish
The finished manuscript moves into the done-for-you publishing process.Step 5: Promote
Promotion follows, including podcast placements and media coverage.
Interviews, ghostwriting or writing it yourself
| Approach | Who puts words on the page | Your time | Where the voice comes from |
|---|---|---|---|
| Guided interviews (Big Impact Books) | The team, from your spoken answers | About one hour a week | Your own words in conversation |
| Ghostwriting | A professional writer | Interviews and reviews, varies | The writer interpreting you |
| Writing it yourself | You | As many hours as the book takes | You |
If you enjoy writing and have the hours, writing it yourself keeps full control. If you want the book done and do not mind another writer's style, ghostwriting can work. Interviews suit experts who want their own voice without the writing time.
What an author says about the interviews
“Before working with Melanie and her team, my biggest frustration was figuring out how to write and publish my book. I knew I wanted to share my story and reach more people, but with my schedule and other commitments, I felt overwhelmed and never thought I would have the time to sit down and write. The weekly interviews made the process manageable. Talking comes easily to me, so I was able to talk through each chapter in an organized way.”
Before you start writing
Writing help works best when the plan is clear. Start with the book planning checklist for experts, then see how writing fits with publishing in our guide to book publishing services.
Keep reading
From the full FAQ
Common questions
- What are business book writing services?
- Business book writing services help professionals turn their expertise into a finished manuscript. Approaches range from coaching you while you write, to ghostwriting, to interview-based development. Big Impact Books uses guided interviews: you talk through each chapter and its team shapes those conversations into a manuscript in your voice.
- How do guided interviews turn into a manuscript?
- You talk through your ideas, stories and methods one chapter at a time in scheduled interviews, and the Big Impact Books team organizes and develops that material into chapters. One author, attorney Manisha P. Patel, said the weekly interviews made the process manageable because she could talk through each chapter in an organized way.
- Is Big Impact Books a ghostwriting service?
- Big Impact Books positions itself differently from ghostwriting. Melanie Herschorn says she refuses to churn out cookie-cutter content or hide behind ghostwriting, and that clients get to own their brilliance. The manuscript is developed from your own words in guided interviews, so the ideas and voice come from you.
- Will the book sound like me?
- That is the aim of an interview-based process. Because Big Impact Books builds chapters from your spoken answers, your phrasing, stories and opinions form the raw material. Its stated goal is to honor the author’s authentic voice. Ask to see how drafts are reviewed so you can confirm the voice before anything is final.
- What if I do not like to write?
- Many experts communicate better out loud than on the page. An interview-based service lets you talk instead of type. Attorney Manisha P. Patel, an author who worked with Big Impact Books, said talking comes easily to her, which is why the weekly interview format suited her schedule and commitments.
- How much time does writing a book with Big Impact Books take each week?
- Big Impact Books says its done-for-you publishing and promotion process is designed to take about one hour a week of the author’s time. That hour is typically spent in a guided interview. Your total project length depends on your book and schedule, so confirm the expected timeline on a first call.
Talk through your book idea
Tell Big Impact Books what you want to write about and how much time you can give it each week.